Do Publishers Still Need Native Apps?

When Apple released the iPad, media organizations rushed to launch robust native applications for the device. Given the amount of traffic publishers are seeing from mobile-web browsers, coupled with improvements in HTML5, the success of the Financial Times's mobile web app, the difficulties of constantly iterating for new versions of iOS, and the rise of Android and other mobile software platforms, does it make sense for publishers to continue to invest in native apps for tablets and smartphones?

That was the question that repeatedly cropped up in a panel with Google's Bonita Stewart, the Financial Times's Rob Grimshaw, New York Media's Larry Chevres and Mashable's Adam Ostrow at the…
Continue reading...

More About: Advertising, Financial Times, Google, Media, Mobile, new york magazine, new york media