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December 1, 2012 01:06 am GMT

Tablet Readers Dont Want Interactivity, Says Hearst President


When Hearst first launched digital editions for the iPad, it loaded its titles with interactive features -- features, Hearst President David Carey said, readers don't necessarily want.

"We had to find out whether people wanted something all-new and interactive, or if they just wanted the magazine in mobile mode," Carey recounted onstage at Mashable's Media Summit in New York City Friday. "The industry overshot the interactivity early on. What we discovered is that most people just want the product itself," he explained, echoing the sentiments expressed by editors at The New Yorker and Popular Science.

In 2010, Hearst partnered with app developer Scrollmotion to develop richly engag…
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More About: Media, hearst, media summit, tablets


Original Link: http://feeds.mashable.com/~r/Mashable/~3/u6fewLDRAOQ/

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