PBS Digital Isnt Your Grandmas Public Television

Three years ago, when the Public Broadcasting Service (PBS) was developing their local, national online video platform, the company had a 65-year-old viewer test the user experience. "This isn't at all what I expected from PBS," she said about the radically different design. "It's so modern."

Jason Seiken, the senior vice president of PBS Interactive who oversees all digital services, shared this anecdote with the audience at Mashable's Media Summit on Friday. In a nutshell, this sweet story tells us something very integral about the company's digital initiatives: They're radically changing they way people see PBS, and that's its goal.

In a discussion with Mashable senior tech anal…
Continue reading...

More About: Entertainment, TV, digital, media summit