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November 30, 2012 08:21 pm GMT

London-Based Social Media Marketing Platform, Footfall123, Raises 1.7M Series A; Backers Include Samos, Venrex

footfall123 logoLondon-based social media marketing platform, Footfall123, which offers a variety of digital marketing management tools for brands and retailers to run promotions through Facebook or via other digital channels, has raised a new Series A funding round of 1.7 million. Backers include VC firms Samos and Venrex, as well as a group of angels -- including Ed Wray, founder of Betfair.

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