Google Takes on Amazon, Buys Parcel Pickup Company

Signaling an intent to compete with Amazon in online shopping, Google announced Friday it is buying BufferBox. It's a startup that runs a parcel storage service similar to Amazon Locker.

Both services let you order online, then deliver your package to a locker in a local store -- one that's open more hours than a post office. Instead of requiring a key, the locker can be opened with a PIN code.

"We want to remove as much friction as possible from the shopping experience, while helping consumers save time and money," said a Google spokesperson. "We think the BufferBox team has a lot of great ideas around how to do that.

Indeed, BufferBox has one major advantage over its Amazo…
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