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November 28, 2012 01:40 pm GMT

U.K. Mobile Shopping Startup, Tapestry, Trials BarcodeNFC Scanning App To Link Shoppers With The Physical Things They Fancy

Screen Shot 2012-11-27 at 23.50.36Tapestry, the latest contender in the fashion-tech startup space, wants to connect a shopper's digital identity with the physical products in the store they're in by using barcode/NFC-scanning smartphone apps which shoppers use to build up a virtual collection/wish-list of items they might like to buy in future that are linked to the retailer's ecommerce database.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kuZ0L1kopEs/

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