Twitter Generated Zero Percent of Black Friday Sales

Looks like social media stayed at home this Black Friday.

An IBM study found that shoppers referred from social networks like Facebook, LinkedIn and YouTube generated only 0.34% of online sales on Black Friday -- a decrease of more than 35% from the year before.

Twitter literally contributed nothing (0%) to the revenue.

Though shoppers weren't using social media to find items, they were using the medium to express satisfaction with purchases. The report said shoppers voiced "positive sentiment" at a 3 to 1 ratio on social networks, referring to stores' promotions, shipping or convenience.

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