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November 27, 2012 01:38 pm GMT

Badges Beware: 80% Of Gamification Apps Will End Up Being Losers, Says Gartner

icons for four Foursquare badgesAfter hype cometh the fall. Gamification -- the catch-all term for rewards, incentives and loyalty services -- has become a very popular way to get users engaged in an increasingly noisy world of apps and online life. But Gartner says that many of the apps using the technique are becoming noise in themselves: by 2014, 80% of all gamified apps will fail to do what they've set out to do, the analyst house predicts.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2KeeRyrFp20/

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