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iPad Wins 88% of Black Friday Tablet Traffic [INFOGRAPHIC]
Nearly nine in 10 consumers who shopped online via a tablet during Black Friday used an iPad, a new study suggests.
The IBM 2012 Holiday Benchmark report indicates the iPad brought 88% of traffic to the mobile web on Black Friday -- more than any other tablet or smartphone. It also made up 10% of total online shopping.
The data comes from the company's IBM Digital Analytics Benchmark, a cloud-based platform which tracks more than a million e-commerce transactions each data and analyzes data from 500 U.S. retailers.
SEE ALSO: 7 Cyber Monday Deals From Best Buy You Dont Want to Miss
Meanwhile, the Barnes and Noble Nook tablet brought 3.1% of tablet traffic, followed by the A…
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More About: Tablet, amazon kindle, black friday, ipad
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