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November 26, 2012 08:31 pm GMT

iPad Wins 88% of Black Friday Tablet Traffic [INFOGRAPHIC]


Nearly nine in 10 consumers who shopped online via a tablet during Black Friday used an iPad, a new study suggests.

The IBM 2012 Holiday Benchmark report indicates the iPad brought 88% of traffic to the mobile web on Black Friday -- more than any other tablet or smartphone. It also made up 10% of total online shopping.

The data comes from the company's IBM Digital Analytics Benchmark, a cloud-based platform which tracks more than a million e-commerce transactions each data and analyzes data from 500 U.S. retailers.

SEE ALSO: 7 Cyber Monday Deals From Best Buy You Dont Want to Miss

Meanwhile, the Barnes and Noble Nook tablet brought 3.1% of tablet traffic, followed by the A…
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More About: Tablet, amazon kindle, black friday, ipad


Original Link: http://feeds.mashable.com/~r/Mashable/~3/pXXihAslxlQ/

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