An Interest In:
Web News this Week
- April 15, 2024
- April 14, 2024
- April 13, 2024
- April 12, 2024
- April 11, 2024
- April 10, 2024
- April 9, 2024
November 26, 2012 07:46 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/pIg7kMHrM7o/
Social Media Ad Revenues to Double By 2016 [REPORT]
Good news for those who believe social media advertising revenues will be crushed by mobile: A researcher is estimating that the category will double by 2016 to become a $9.2 billion business, in the U.S. at least.
BIA/Kelsey projects a 19.2% annual growth rate for the next four years for social media ads. The researcher believes that so-called native ads like Facebook's Sponsored Stories and Twitter's Promoted Tweets will lead the growth. Such native social advertising will grow from $1.5 billion in 2012 to $3.9 billion in 2016 for a 26% annual growth rate. BIA/Kelsey predicts that Facebook, Twitter and others including StumbleUpon and Tumblr will be able to command higher prices for t…
Continue reading...
Original Link: http://feeds.mashable.com/~r/Mashable/~3/pIg7kMHrM7o/
Share this article:
Tweet
View Full Article
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable