Mall Introduces Real-Life Pinterest Board

If you've ever dreamed of pinning something on Pinterest IRL, head over to the Westfield UTC mall in La Jolla, Calif.

To celebrate its recent $180 million renovation, the mall introduced what is believed to be the first real-life Pinterest board this month. The board features physical products from participating retailers in the mall. There's also an online Pinterest board where consumers can create their own board with the theme "Escape Everyday" to win items featured on the physical one.

Image courtesy of Westfield UTC

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