Is Cyber Monday Losing Its Luster?

Seven years ago, Cyber Monday was established as the online counterpart to Black Friday, a day when Internet retailers would band together to lure holiday shoppers to web storefronts through steep discounts, free shipping and other promotions.

So far, Cyber Monday has delivered on its mission, becoming the biggest single shopping day of the year for online retailers. And it keeps getting bigger: Sales on the day amounted to $1.25 billion in the U.S. in 2011, up 22% from 2010's record highs, according to comScore. Sales on the second biggest shopping day of the year, Black Friday, tallied $816 million.

But a number of trends -- online retailers' increasing participation in Black…
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