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November 24, 2012 09:00 pm GMT

Netflix Is Bluffing And It Will Be Their Downfall

Armando KirwinEditor's note:Armando Kirwin is a filmmaker and consultant whose previous work has included Paramount Pictures, Microsoft, several startups, 13 feature films, and a handful of TV shows.In case you haven't noticed, wannabe Hollywood analysts, err, I meantech bloggersthe world over are breathlessly opining and propagating news about Netflix CEO Reed Hastings'estimatethat Amazon is spending up to $1 billion annually on content for Amazon Prime. Meanwhile, outside of the Silicon Valley Distortion Field, a.k.a. back in Hollywood, everyone who hears the exact same statistic is thinking: "So... what's the big deal?"

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