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November 23, 2012 04:14 pm GMT
Everlane, one of the wave of vertically-integrated sites that is changingthe way that fashion is made and sold, is today disrupting something else. In protest against the over-the-top consumerism that is Black Friday -- wheresmartphone-equipped shoppers look for incremental sales/parking/stock advantages over those less savvy -- Everlane is opting out. The site is going dark on one of the busiest retail days of the year.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/73wbu0RXpa8/
Everlane Goes Black In Protest Of Black Friday; Buy Your Disruptive Cashmere On Saturday
Everlane, one of the wave of vertically-integrated sites that is changingthe way that fashion is made and sold, is today disrupting something else. In protest against the over-the-top consumerism that is Black Friday -- wheresmartphone-equipped shoppers look for incremental sales/parking/stock advantages over those less savvy -- Everlane is opting out. The site is going dark on one of the busiest retail days of the year.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/73wbu0RXpa8/
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