How Big Companies Can Thrive on Risks

Business is inevitably risky. How do large companies manage their financial, operating and even sometimes reputational risk? Shellye Archambeau, CEO of Metricstream and author of Marketing the Works takes her seat on today's episode to explain.

Companies are often heads-down with their sights on things like product, sales, international expansion or other pressing responsibilities. Unforeseen circumstances could throw companies for a loop. This is when a risk management firm comes in.

But using a company like Metricstream to predict risk may be a better option. In fact, Twitter recently selected Metricstream's GRP platform to help with its ow…
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