Navigating the Legal Pitfalls of Augmented Reality

In the past year, augmented reality (AR) has moved beyond a sci-fi novelty to a credible marketing tool for brands and retailers. While part of a niche industry, AR applications are being championed by tech players like Google and Nokia, and a host of mobile app developers have launched AR apps for the growing number of smartphones and portable computing devices. Tech analyst firm Juniper Research estimates that AR apps will generate close to $300 million in global revenue next year.

SEE ALSO: Who Owns the Advertising Space in an Augmented Reality World?

The power of AR, particularly for marketers, is its ability to overlay highly relevant, timely and interactive data about…
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