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November 20, 2012 08:03 pm GMT

Parents Worry About What Data Advertisers Collect On Their Kids [STUDY]


It's common for parents to be concerned about what their children do online -- what content they look at, who they're talking to and how the data they put on the web might be viewed as they enter college and apply for jobs.

A new study from Pew Research Centers Internet & American Life Project, released on Tuesday, shows that parents also worry about how much information advertisers can learn about their childs online behavior (81%); 46% are very concerned about this issue.

Mary Madden, research associate for the project and a co-author of the report tells Mashable "parental anxiety about children's technologies is nothing new... but privacy management is daunting not…
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More About: Pew Research, parents, teens


Original Link: http://feeds.mashable.com/~r/Mashable/~3/11M4ZcR3-zE/

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