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November 19, 2012 10:03 am GMT

Ex-Apple Employee Wants to Create the Best Toy Blocks Ever


ATOMS Kickstarter

Imagine a child's building blocks. Now imagine them moving around, lighting up and even interacting with each other, while being controlled by your iPhone. That's the idea behind ATOMS, a Kickstarter project that launched Monday.

Ex-Apple employee Michael Rosenblatt assembled the Seamless Toy Company from the startup scene in Boulder, Colo. over the past few months. In four weeks, the company has cranked out 13 prototypes of ATOMS, tiny devices that kids of all ages can use to build working interactive toys.

If the idea sounds like Lego Mindstorms, you're not far off. Rosenblatt, whose day job is at Samsung, says he aims to help kids build toys that actually do things, rather than…
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More About: apple, kickstarter, toys


Original Link: http://feeds.mashable.com/~r/Mashable/~3/w9cjso57EEA/

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