Tech Startup Finds Joy in Social Responsibility

While we're busy debating Apple versus Android, here's something everyone is onboard for: joy.

Although Elluva has not yet launched its first product, the startup is already exploring other ways to spread good vibes and promote social responsibility through its "Inflict Joy" campaign.

"The whole basis of Inflict Joy is to unite and connect within the tech community and do something meaningful for the world," Elluva CEO Alex Sok tells Mashable.

Starting today, the first part of the campaign is called "Fast for Joy." In honor of the holiday season, often a time of feasting, the campaign encourages people to fast for at least one meal and donate the money they would have spent on…
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