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November 16, 2012 02:18 pm GMT
Even though they just bought a baseball team, The Yokohama Baystars, and have gleaming new offices in a skyscraper peering down on Tokyo's famous Shibuya Crossing, DeNA still feels like it has so much to prove outside of Japan.The $4.4 billion company and its Japanese arch-rival GREE have spent close to $1 billion on acquisitions, hiring and marketing in the U.S. over the last two years to grow outside of their home market."What will it take for DeNA to change perceptions, so that people will see us as able to succeed globally?" CEO Isao Moriyasu asks me through a translator near the end of an hour-long interview.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/We7b8fI1zU0/
DeNA CEO Moriyasu On Growth Outside of Japan: Positive Results But Not Completely Happy Yet
Even though they just bought a baseball team, The Yokohama Baystars, and have gleaming new offices in a skyscraper peering down on Tokyo's famous Shibuya Crossing, DeNA still feels like it has so much to prove outside of Japan.The $4.4 billion company and its Japanese arch-rival GREE have spent close to $1 billion on acquisitions, hiring and marketing in the U.S. over the last two years to grow outside of their home market."What will it take for DeNA to change perceptions, so that people will see us as able to succeed globally?" CEO Isao Moriyasu asks me through a translator near the end of an hour-long interview.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/We7b8fI1zU0/
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