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November 15, 2012 11:38 pm GMT
Skype has long been talking about the different ways that it could monetise its calling and messaging platform. Now, with Microsoft as its now owner and 280 million monthly users passing over its voice, video and messaging network, it looks like it is getting serious. Today the company unveiled Skype Ads for Windows 8, a new initiative it plans to launch formally in 2013 that will see a number of new ad formats enter the service that play on social interactivity, including promotions that will appear in conversation streams and ways for two people talking to each other to share sponsored content while communicating on the platform. (Yes, they sound a lot like what Facebook is doing.)
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/jIPCZe-Ozoc/
Skype Planning A Big Social Advertising Upgrade, Starting First With Windows 8
Skype has long been talking about the different ways that it could monetise its calling and messaging platform. Now, with Microsoft as its now owner and 280 million monthly users passing over its voice, video and messaging network, it looks like it is getting serious. Today the company unveiled Skype Ads for Windows 8, a new initiative it plans to launch formally in 2013 that will see a number of new ad formats enter the service that play on social interactivity, including promotions that will appear in conversation streams and ways for two people talking to each other to share sponsored content while communicating on the platform. (Yes, they sound a lot like what Facebook is doing.)Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/jIPCZe-Ozoc/
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