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November 15, 2012 09:00 pm GMT

Skype Introduces Social Ad Units for Windows 8


Skype plans to open up its voice and video calls to Facebook- and Google Plus-like "experiences" involving advertisers on Windows 8, the company announced on Thursday.

While vague on specifics, the company offered the following scenarios in which Skype on Win 8 might accommodate new ad formats. The enhancements will be offered on Win 8 first and then migrate to other platforms:

1. Interactive Bilateral Conversation Experiences

This feature would let participants in a conversation peruse relevant information from Skype advertisers. In Skype's example, someone shopping for a Toyota Camry could create an interactive experience with the person on the other end, in which the first pe…
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Original Link: http://feeds.mashable.com/~r/Mashable/~3/VL36z1t7NEU/

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