Mark Cubans Facebook Page Conspiracy Claim is No Slam Dunk

Facebook disputes charges by billionaire Mark Cuban and some others who claim that the social network is deliberately suppressing brands' posts to milk them for ad money. However, a third-party report claims that posts by Pages with more than 1 million fans reach about one-third the number of fans, on average, that a Page with 1,000 to 10,000 fans does.

The key stat in Facebook's defense: The average Facebook status update reached 16% of users in October, the same figure the company quoted in comScore's Power of Like white paper in July 2011. Facebook at the time said the stat referred to status updates by brands that post five out of seven days. The average status update by a user,…
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