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November 14, 2012 12:50 am GMT

Google Introduces Shortlists for Collaborative Shopping


Google has rolled out a slew of new shopping features leading into the holiday buying season, the latest in a series of changes to its Google Shopping product, which switched from an organic search to a paid search model in October.

Perhaps the most useful of these is a tool called "Shortlists" (profiled in the video below), which is like Google Docs for shopping. Users can create Pinterest-like boards of products in different categories, which is populated with image, pricing and other product information. They can then invite others to view and/or contribute items -- useful if you're trying to, say, crowdsource gifting ideas with friends or family members.

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More About: Google, google shopping, shopping


Original Link: http://feeds.mashable.com/~r/Mashable/~3/indp3neUMKA/

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