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November 13, 2012 08:40 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/18FxMr9Dmks/
SocialWire Gets $2M From First Round Capital And Others To Be A One-Two Punch For Facebook Ads
With $2 million in seed capital from First Round Capital,Dave McClure, Joi Ito, Ariel Poler and Brian Sugar,SocialWire wants advertisers to hyper-optimize their Facebook ads experience. With SocialWire, brands can get users to organically share a story on Facebook's Open Graph, and then use Facebook Sponsored Stories to promote that story to its most valuable potential customers.In the same space as Nanigans, SocialWire differentiates itself from competitors by bridging earned media (organic social shares) and paid media (promoted Newsfeed stories). It is the only ads platform that does this presently.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/18FxMr9Dmks/
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