Esquire Gets Shareable, Shoppable Digital Overlay

The December issue of Esquire hits newsstands Nov. 20, and the Hearst-owned title is calling it its most interactive print experience "ever."

Using an iPhone app called Netpage, readers will be able to scan every photo, ad and article to pull up PDF replicas on their phones, which they can then save, share and, in some cases, shop. It brings many of the multimedia features offered by Esquire's iPad edition to print; scanning the cover will even bring up the animated version that has become the hallmark of the iPad edition.

Unlike other 2D-barcode and augmented reality apps, Netpage doesn't require the placement of barcodes or watermarks to trigger scans. Instead, it's able to…
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