Wonderful Pistachios Presents $10,000 Twitter Puzzle [VIDEOS]

Wonderful Pistachios has garnered a fair amount of attention with its long-running ad campaign featuring D-list celebs and Internet memes. Now, the brand is attempting to crack Twitter.

A new ad from the brand features a shower of letters opening a pistachio nut. "Twitter does it with 140 characters," declares a voiceover. The "it" refers to cracking a pistachio. The ad then challenges viewers to "unscramble our tweet @getcrackin." As the brand's Twitter account explains, the first one to do so wins $10,000. However, the shower of characters would likely give Will Shortz fits.

The brand isn't the first to try word puzzles on social media. Coca-Cola spurred engagement on its Facebo…
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