An Interest In:
Web News this Week
- April 19, 2024
- April 18, 2024
- April 17, 2024
- April 16, 2024
- April 15, 2024
- April 14, 2024
- April 13, 2024
Some of Our Sources
- Slashdot
- Technology Review
- TutsPlus - Code
- Just Creative
- Vandelay Design
- Web Designer Depot
- Naldz Graphics
- FanExtra - PSD
- Dev To
- Hashedout
Help Webnuz
Referal links:
November 10, 2012 10:00 am GMT
Editor's note: Michael Wu is the Principal Scientist of Analytics atLithium.Social media is a required avenue for brands to engage their customers. However, social media engagement is primarily based on conversations and personalized interactions that are difficult to scale. Influencer marketing provides brands with the leverage to reach many by engaging only a few illusive influencers.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rN2zNlvnWBg/
The Problem With Measuring Digital Influence
Editor's note: Michael Wu is the Principal Scientist of Analytics atLithium.Social media is a required avenue for brands to engage their customers. However, social media engagement is primarily based on conversations and personalized interactions that are difficult to scale. Influencer marketing provides brands with the leverage to reach many by engaging only a few illusive influencers. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rN2zNlvnWBg/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch