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November 10, 2012 01:30 am GMT

Progressive Insurance Claims High Engagement For Halloween Tweet


Update: A Twitter rep disputes the claim that the tweet had the highest engagement ever, even for one that's part of a Promoted Trend.

A Halloween tweet from Progressive Insurance had an engagement rate of 29.6% on the social network, making it the most-engaging tweet to ever be part of a Promoted Trend, according to a source.

Twitter informed the company of the record Friday morning, according to the source. Twitter is planning to use the tweet in an upcoming case study. The tweet came on Oct. 22 and was part of the #DressLikeFlo Promoted Trend:

BOO! Ha ha, you should have seen your face. In the spirit of Halloween, heres a great costume idea: pgrs.in/Rk3i #DressLikeFlo
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More About: Advertising, Halloween, Twitter, progressive insurance


Original Link: http://feeds.mashable.com/~r/Mashable/~3/3hbYFQeOVVA/

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