An Interest In:
Web News this Week
- April 19, 2024
- April 18, 2024
- April 17, 2024
- April 16, 2024
- April 15, 2024
- April 14, 2024
- April 13, 2024
Progressive Insurance Breaks Twitter Record With Halloween Tweet
A Halloween tweet from Progressive Insurance had an engagement rate of 29.6% on the social network, making it the most-engaging tweet to ever be part of a Promoted Trend, according to a source.
Twitter informed the company of the record Friday morning, according to the source. Twitter is planning to use the tweet in an upcoming case study. The tweet came on Oct. 22 and was part of the #DressLikeFlo Promoted Trend:
BOO! Ha ha, you should have seen your face. In the spirit of Halloween, heres a great costume idea: pgrs.in/Rk3i #DressLikeFlo
Flo from Progressive (@ItsFlo) October 22, 2012
Twitter reps did not return a request for comment. Progressive, meanwhile, only…
Continue reading...
More About: Advertising, Halloween, Twitter, progressive insurance
Original Link: http://feeds.mashable.com/~r/Mashable/~3/3hbYFQeOVVA/
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable