Top 100 Brands on Google+ Have a Total Audience of 23 Million

A year after Google began letting brands create profiles on Google+, the top 100 brands have an aggregate of 23.2 million fans, according to one researcher.

That's a big jump over just 1.1 million in December 2011, but still less than the total Facebook following of several brands including Coca-Cola, Disney, Converse and Starbucks. At 23.7 million, Skittles has more Facebook fans than all the top 100 brands on G+.

The figures, compiled by Simply Measured and based on Interbrand's Top 100 Best Global Brands list, show some big gains for G+ but also some reasons for concern. Brand adoption, for instance, has grown from 64% six months ago to 72% now. Brands with more than 5,000 peop…
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