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November 9, 2012 09:23 am GMT

Tim Draper-Backed CapRally Wants To Be A Free Salesforce, Mint.com Hybrid For Fundraising

cr_logo_bigXpert Financial set out with big dreams. Founded back in 2009, the company wanted to become an alternative trading system and marketplace that would allow pre-IPO, private companies to find funding and sell shares. Basically, it was hoping to become a new SecondMarket, with the benefit from early, perhaps tacit approval from the SEC.However, thanks in part to Facebook's lackluster public offering, interest in the platform waned. So, Xpert Financial founder Thomas Foley has pushed on to a new enterprise that again focuses on the relationship between companies investors -- with a different spin.CapRally, which launched in public beta this week, is a freemium platform that allows companies, investors and investment bankers to more easily manage their capital raising opportunities, whether that be in companies, real estate or financing films.

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