The Fortune 100 Companies With the Highest Engagement on Twitter [CHART]

For brands, having more followers on Twitter doesn't necessarily mean having more users talking about your company -- in fact, just the opposite seems to be true.

Sling Digital, a Twitter advertising optimization service, analyzed the Twitter activity for all Fortune 100 companies who were active on Twitter and had at least 50,000 followers -- 31 brands in total. The report found that, with few exceptions, the percent of followers who engage with talk about a brand (by its Twitter handle or by its proper company name) on a monthly basis tends to decline as the number of total followers increase.

Google, for example, has more than 5 million followers, but only about 4% of their foll…
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