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November 9, 2012 11:16 am PST

Hand-crank mills with which to grind one's own flour ($675.95) are the new artisanal mayonnaise

At Acculturated blog, Abby W. Schachter writes about "bobos," short for bourgeois bohemians, and evidence that big consumer brands are now marketing to them with highly mockable DIY gear that re-creates artisanal (or, depending on your point of view, obsolete) food production methods. Case in point: William Sonoma's new upscale DIY kitchenware collection, called the [...]


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