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November 8, 2012 02:53 pm GMT

Holy Emoticons Batman! Perion Network Acquires SweetPacks For $41M

Screen Shot 2012-11-08 at 11.50.11Perion Network is acquiring SweetIM (best known for its SweetPacks IM product) for a total of $41 million, with $2 million of that in shares and the rest in cash. SweetIM's founders will get a guaranteed portion now of $32.5 million and $7.5 million later - based on performance. SweetPacks CEO Nadav Goshen joins Perion as its new Chief Operating Officer. SweetPacks's SweetIM app that has become the byword in emoticons on Internet chat. You know - the kind of thing that teenagers love. The addictive chat app launched way back in 2005 but has since garnered over 100 million users globally.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/I8vn95p_6Gk/

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