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November 7, 2012 12:48 am PST

Bronies and ultra-cult fandom

It appears we are moving toward the ultra-cult era in which media consumers discover extremely unexpected and obscure media texts to cultivate uniqueness and distinctiveness for their mediated identities.


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/3mDdxE9e7Wg/bronies-and-ultra-cult-fandom.html

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