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November 6, 2012 04:31 am GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/T6PXQd-rLNQ/
Typeface Change Reduces Political Bias [VIDEO]
When reading an opinion or editorial you either agree with its stand or not. But are you basing your judgements off of the subject matter, or is it the font? Researchers at the University of Illinois found that a harder-to-read typeface slows readers down and reduces preconceived political bias.
SEE ALSO: A History of Western Typefaces [INFOGRAPHIC]
The study looked at reader fluency and how easily a reader can digest information. When presented with a document in normal typeface, liberals and conservatives took a definitive stance on either side. But when shown a document in a harder-to-read typeface their stances were more moderate when engagi…
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More About: election 2012, font, typeface
Original Link: http://feeds.mashable.com/~r/Mashable/~3/T6PXQd-rLNQ/
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