An Interest In:
Web News this Week
- April 25, 2024
- April 24, 2024
- April 23, 2024
- April 22, 2024
- April 21, 2024
- April 20, 2024
- April 19, 2024
How Mobile Commerce Is Shaking Up the Retail Landscape
'Tis the season for brick-and-mortar retailers to freak out. Target is rolling out QR codes so shoppers can scan and buy toys on their cellphones. Walmart is dabbling with same-day service while Toys R Us and Best Buy are introducing their own tablet products all in the hopes that consumers won't treat their stores as three-dimensional catalogs for Amazon.
Just as mobile is changing the media and advertising landscape, it's wreaking havoc on retail as well. Showrooming -- the phenomenon in which consumers visit a store and then use their phones to buy items they see on Amazon -- is becoming a major headache.
It's also becoming prevalent. Some 35% of consumers confessed to showroomi…
Continue reading...
More About: Evolution of Ecommerce Series, Mobile, commerce, features, mashable
Original Link: http://feeds.mashable.com/~r/Mashable/~3/NM7V7zvwQeo/
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable