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November 6, 2012 09:27 pm GMT
Today, Facebook is encouraging its legions of users to declare civic enthusiasm to their friends, with a prominent "I'm A Voter" botton at the top of the newsfeed. Large-scale, experimental research shows that simply clicking the button, and sharing your voting intention, could do more to increase voter turnout than any other partisan rant or news story you may share today. With a Single Message delivered electronically on Election Day," researcher James Fowler explained to TechCrunch, "Facebook caused an extra third of a million people to vote. To put that number in context, remember that the 2000 US Presidential Election was won by a margin of just 537 votes in Florida."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/NLQOPLRpmEI/
Click Facebooks Im Voting Button, Research Shows It Boosts Turnout
Today, Facebook is encouraging its legions of users to declare civic enthusiasm to their friends, with a prominent "I'm A Voter" botton at the top of the newsfeed. Large-scale, experimental research shows that simply clicking the button, and sharing your voting intention, could do more to increase voter turnout than any other partisan rant or news story you may share today. With a Single Message delivered electronically on Election Day," researcher James Fowler explained to TechCrunch, "Facebook caused an extra third of a million people to vote. To put that number in context, remember that the 2000 US Presidential Election was won by a margin of just 537 votes in Florida."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/NLQOPLRpmEI/
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