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November 5, 2012 06:00 pm GMT

NetShelter Becomes InPowered, Launches Self-Serve Platform For Turning Articles Into Ads

inpowered logoNearly a year ago, tech blog advertising network NetShelter announced InPowered, a service that helped brands promote positive content about their products. In the months since, CEO Peyman Nilforoush (who co-founded the company with his brother Pirouz)said the company was becoming increasingly focused on InPowered. Now the shift seems to be complete, with the company taking the InPowered name.In addition, InPowered is launching what it calls its Earned Advertising Platform. The ads themselves are the same type of thing that the company has been promoting all year, but now, instead of having to work with InPowered to create the ads, brands can create and launch campaigns without any help.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7TobJkAUa68/

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