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October 30, 2012 09:00 pm GMT

With Nearly 1M Users, SohoOS is On Its Way to Crossing Its Chasm

SohoOSIt was nearly a year ago that SohoOS announced a second round of financing to the tune of $8M. The company has since been quiet on the PR front, so I I decided to check in with Ron Daniel (CEO) to see why. The one-word answer: Growth. Micro-businesses using the platform have exploded to 940,000, with 1500 being added every day.Let me jot your memory: SohoOS offers a collection of business tools for micro-businesses, the most popular being Invoicing, Web Presence and Contact Management. What are micro-businesses? Typically, these are businesses with 1-5 employees that make an annual revenue of ~$60,000. In SohoOS's case, we're talking businesses that are mostly in English-speaking countries.There are a couple of reasons behind this year's explosive growth: The first is the company hunkered down on marketing, using their funding for user-acquisition. The second, is product.

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