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October 29, 2012 09:21 pm GMT
ShopperTrak, a company analyzing foot traffic data for retailers, just announced that it has acquired surveillance analytics startup ReTel Technologies. The financial terms of the deal were not disclosed.In the press release announcing the deal, ShopperTrak Chief Marketing Officer Ed Marcheselli described ReTel as "an ideal complement" to the company's existing services. The startup uses human auditing to analyze in-store video surveillance footage. Once its technology is integrated, it's supposed to give ShopperTrak customers "rapid access to customer demographics, queue analysis, speed-of-service and sales process effectiveness."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/55_jJKuRGEk/
ShopperTrak Aims To Improve Its In-Store Analytics By Acquiring TechStars Alum ReTel
ShopperTrak, a company analyzing foot traffic data for retailers, just announced that it has acquired surveillance analytics startup ReTel Technologies. The financial terms of the deal were not disclosed.In the press release announcing the deal, ShopperTrak Chief Marketing Officer Ed Marcheselli described ReTel as "an ideal complement" to the company's existing services. The startup uses human auditing to analyze in-store video surveillance footage. Once its technology is integrated, it's supposed to give ShopperTrak customers "rapid access to customer demographics, queue analysis, speed-of-service and sales process effectiveness."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/55_jJKuRGEk/
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