Snoop on Competitors Online Deals With This App

Market researchers everywhere can breathe a sigh of relief.

A new app called Perch, by developers Closely, lets small businesses monitor and track the online activity of their competitors -- essentially, giving them a digital birds-eye view of their immediate competitive landscape.

Perch collects Facebook posts, tweets and pins from local competition. Then, every update is fed into an easy-to-read live stream on the app.

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One major perk is the potential for quicker deals. For example, if a business sees a local competitor offering a deal through Facebook, they could "counter attack" the post…
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