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October 26, 2012 12:00 am GMT
It's the one-year anniversary of MoPub's marketplace for real-time bidding on mobile ads,and the company is celebrating by eliminating the cost for publishers to participate.CEO Jim Payne told me that the company wants to encourage as many publishers to use the MoPub Marketplace as possible. After all, he said real-time bidding is "a better way of doing things," and bringing more ad inventory into the system means MoPub can make more money from advertisers. And yes, some publishers have declined to participate in the marketplace because the current costs are too high. For example, Payne estimated that under MoPub's current pricing structure, a mid-sized publisher seeing 500 million ad impressions a month could end up paying $25,000.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LgiyNxbFIic/
MoPub Drops Its Price For Ad Network Mediation To Zero
It's the one-year anniversary of MoPub's marketplace for real-time bidding on mobile ads,and the company is celebrating by eliminating the cost for publishers to participate.CEO Jim Payne told me that the company wants to encourage as many publishers to use the MoPub Marketplace as possible. After all, he said real-time bidding is "a better way of doing things," and bringing more ad inventory into the system means MoPub can make more money from advertisers. And yes, some publishers have declined to participate in the marketplace because the current costs are too high. For example, Payne estimated that under MoPub's current pricing structure, a mid-sized publisher seeing 500 million ad impressions a month could end up paying $25,000.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LgiyNxbFIic/
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