New York Times Digital Subscription Growth Doesnt Offset Ad Sales Slump

The New York Times Co.'s digital subscriptions business continues to grow at a steady pace, but it's not enough to offset bigger declines in advertising revenue at The New York Times, The Boston Globe and The International Herald Tribune, the company indicated in its third-quarter earnings statement released Thursday.

Collectively, the three papers added approximately 83,000 digital subscribers in the third quarter, bringing the total number of subscribers to 592,000, an 11% increase from last quarter. The bulk of those new subscriptions -- 57,000 of them -- were purchased from The Times and IHT.

Both print and digital advertising revenues continued to decline at 10.9% and 2.2…
Continue reading...

More About: Media, new york times, newspapers