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October 25, 2012 06:50 pm GMT

Marketers Get Physically Abused for Social Media BS in Adobe Ad Campaign


Have you ever gotten so enraged by the use of marketing buzzwords that you just want to slap someone? Well, Adobe is attempting to tap into that rage with a $10 million campaign for its social media metrics tools.

The new ad campaign, from Goodby, Silverstein & Partners, builds off the premise that the only way to get straight answers out of such execs is to physically abuse them. In the ad above, for instance, marketers are outfitted with a "BS detector" that gives execs a painful electric charge whenever they engage in jargon-laden obfuscation. The ad below features a CMO who slaps another exec in the face repeatedly for asserting that "measuring ROI on social media is a myth." Af…
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More About: Advertising, adobe


Original Link: http://feeds.mashable.com/~r/Mashable/~3/doLQVK6yysc/

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