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October 24, 2012 01:14 pm GMT
An Adobe poll of 1,250 U.S. consumers and marketers' views on online advertising makes amusing reading at times -- more than half agreed that 'most marketing is a bunch of B.S.'. The poll also underlines the ongoing problem with online ads failing to capture people's attention -- only in-app/in-game ads fared worse in the battle for consumers' attention.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fzdBHUC5bGc/
Online Ad Survey: Most U.S. Consumers Annoyed By Online Ads; Prefer TV Ads To Online; Want Social Media Dislike Button; And Reckon Most Marketing Is A Bunch Of B.S.
An Adobe poll of 1,250 U.S. consumers and marketers' views on online advertising makes amusing reading at times -- more than half agreed that 'most marketing is a bunch of B.S.'. The poll also underlines the ongoing problem with online ads failing to capture people's attention -- only in-app/in-game ads fared worse in the battle for consumers' attention.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fzdBHUC5bGc/
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