NHL Draws Fan Ire With Instagram Meme Fail [PIC]

The NHL wants hockey fans to "keep calm and pin on" while the labor dispute that's already cost the league more than two hundred games continues to drag on. But a Wednesday morning Instagram post (seen at right, and linked here) encouraging its 81,000 followers to do so by checking out the NHL's Pinterest page backfired and drew a barrage of cynicism, snark and animosity online.

The post was a play on the popular -- some might say played out -- "Keep Calm and Fill-in-the-blank On" meme that's derived from an World War II British propaganda poster reading "Keep Calm and Carry On."

That format lent itself well to mockery, however, from people ticked off that the NHL would issue a call…
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