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October 24, 2012 02:20 am GMT
12.8 million small business have a free-to-use Facebook Page, and 8 million use it monthly. By making advertising easier, Facebook got 300,000 of them to buy its new Promoted Posts ads, Sheryl Sandberg explained on today's earnings call. 25%, or 75,000 of them had never bought Facebook ads before. The news shows that by designing ad products for mom & pop, Facebook can turn the long tail of businesses into spenders.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3WNDrYH7hdY/
Local Businesses Start Warming Up To Facebook Ads: 300K Tried Promoted Posts, 75K Were New Advertisers
12.8 million small business have a free-to-use Facebook Page, and 8 million use it monthly. By making advertising easier, Facebook got 300,000 of them to buy its new Promoted Posts ads, Sheryl Sandberg explained on today's earnings call. 25%, or 75,000 of them had never bought Facebook ads before. The news shows that by designing ad products for mom & pop, Facebook can turn the long tail of businesses into spenders.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3WNDrYH7hdY/
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