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October 24, 2012 12:19 am GMT
Facebook answered the big question of whether it's transitioning to become a mobile ad company by noting in today's earnings report that 14% of total ad revenue from Q3 2012 came from mobile. The older Sponsored Stories and newer non-social app install and Page ads appear to be gaining traction with advertisers. That number will need to grow significantly in future to keep up with the user shift, as mobile monthliesincreased 61% year-over-year to 604 million.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/HwsQCAEai10/
Its Making The Shift: 14% Of Facebooks Q3 Ad Revenue Came From Mobile
Facebook answered the big question of whether it's transitioning to become a mobile ad company by noting in today's earnings report that 14% of total ad revenue from Q3 2012 came from mobile. The older Sponsored Stories and newer non-social app install and Page ads appear to be gaining traction with advertisers. That number will need to grow significantly in future to keep up with the user shift, as mobile monthliesincreased 61% year-over-year to 604 million.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/HwsQCAEai10/
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